IBM / Sydney Olympics
Long before we all streamed sports online, IBM built and hosted sites for the biggest events in the world. For many, olympics.com was the only place millions of fans back home could track their beloved “local heroes” at Sydney 2000.
IBM Olympics / Akhi
IBM Olympics / Eadaoin
IBM Olympics / Mamaty
IBM / Nagano Olympics
Our campaign for the Nagano Games also featured real Olympians. While the networks covered the marquee events, “Look For Me” focused on the athletes that you’d probably never see on TV.
IBM Olympics / Conor
IBM Olympics / Yulia
IBM Olympics / Patrick
IBM Olympics / UK Curling
IBM / Sports Sponsorships
Beyond the Olympics, IBM hosted a lot of pro sports sites in the early days of the Internet. We carved out a body of work that had a much goofier tone than the rest of the brand, featuring celebrities, explosions, and the random Erik Estrada cameo.
IBM Wimbledon / McEnroe Remembers
IBM PGA Tour / Mascots
IBM PGA Tour / Special Effects
IBM Superbowl / Superbowl.com