Sprite / What’s Your Thirst?
Sprite wanted to stand for more than just refreshing lemon-lime soda. “What’s Your Thirst” celebrated real people pursuing their thirsts in life — from Kobe Bryant to up-and-coming musicians and artists.
Sprite / Kobe Lifting
Sprite / Lowrider Bikes
Sprite / Miles Thirst
“What’s Your Thirst” needed a prophet. Capitalizing on the vinyl toy craze, we invented Miles Thirst, a wisecracking spokesdoll and Sprite aficionado. From sporting his own street style to hanging out with Lebron James, he appeared in commercials, online content, and his own collectible art by Shepard Fairey.
Sprite / Vending Machine
Sprite / Reality TV
