SAP / Run Better

SAP might be the world’s largest software company almost nobody knows. In the wake of The Great Recession and new questions about the company’s direction, their new CEO said they needed to get their mojo back. “Run Better” was a bold, two-word distillation of what SAP does.

While year one celebrated SAP’s customers, we evolved the campaign to speak to the digital transformation capabilities that could help them run like never before.