IBM e-business
IBM was my big start and my client for years. From the launch of “e-business” until they got out of the computer business, I worked on hardware, software, servers, solutions and sponsorships — creating campaigns in every medium, humanizing “B2B”, and helping restore their brand ranking from #290 to #2. Here’s a sampler.
IBM / Therapy
IBM / Mitchco
IBM / Flame Mail
IBM / Breakdown
IBM / Cattlefeed
IBM / Take Back Control
Before the cloud, server proliferation and network complexity was a huge problem. “Take Back Control” ran for years, with a fun cast of recurring characters promoting IBM’s hardware and software solutions.
IBM Servers / Man Down
IBM Servers / Last Stand
IBM Servers / Spaced Out
IBM / IBM Express
Everyone thinks IBM is just for big business. For the launch of their mid-market program, we needed a simple idea that conveyed … well, simplicity.
IBM Express / Motorcycle
IBM Express / SUV
