CAT / Built For It
Caterpillar is one of the best-recognized brands in America. But globally, competition from lower-priced (and lower-quality) machines meant proving they’re worth it. How? We started with the world’s biggest game of Jenga. The Built For It Trials were produced in partnership with CAT’s own operators and garnered millions of views.
CAT / Jenga (case study)
CAT / China Shop
CAT / Golf
CAT / Tug of War
CAT / Lanterns
Built For It was CAT’s first global brand platform, positioning them as the best machines on the planet and running in markets as diverse as the U.S., China, Brazil, Russia and Indonesia.
CAT / Built For It
