UPS / united problem solvers
Everyone knows UPS as the guys in the brown trucks, but they do much more than shipping. In 2015, we launched a new platform to redefine UPS beyond “logistics”. The global campaign included broadcast, digital, print, a NCAA Final Four sponsorship, and the first TED@UPS.
UPS / Here To Help (launch)
UPS / Vaccines
UPS / Gilo (long form)
Microstories
How do you tell incredibly complex stories of UPS problem-solving in social? Quickly. We reinvented customer case studies into 15-second “microstories”.
UPS / Martin Guitar (microstory)
UPS / J. Hilburn (microstory)
UPS / Artaic (microstory)
UPS / NCAA Final Four (microstory)
UPS / Grupo REV (microstory)
UPS / Endochoice (microstory)
In the following years, we evolved the campaign to include more specific and surprising ways UPS helps companies solve for better customer experiences.
UPS / Brad & Jenny
UPS / Prom
UPS / Vacation
UPS / Bob’s Birdhouses
UPS / Hank’s Hats